Response: Just My Type

I'll keep this one brief. My favorite part of the JMT book was the Gotham x Obama story. If there's anyone that has as much swagger as Kanye outside of the hip-hop realm, it's Barry Obama. That's saying a lot. Anyway. Every time I design I look at a zillion different typefaces. I've seen Gotham a few zillion times now. I never thought of when it was created. If I were to guess (before reading the book) , I would have guessed in the 40's- 60's. I just assume that's when all the cool fonts were designed. Well. I was wrong. It was just 12 years ago in 2000.

If I were a font maker, a fontsmith if you will, one of the ultimate compliments would be to have the president use my font in their campaign. That must have been one of Tobias Frere-Jones' best days.  I really liked how it was all tied back together with the Obama GQ cover.