Last week I presented my prototype rough draft. Rough is an understatement.
Clearly not my best offering. There's no drive, no love and no direction. I'm glad I got that one out of my system. If anything, showing this in front of everybody and hearing them critique something I know I could have done something 10x better made me realize I should hold take more pride in whatever I put out. With that thought mulling around my mind the entire week and weekend, I created this...
With the cover, I wanted to go for an atypical food magazine look. The logo takes on a very modern, fashionable look, but, still, the first thing you notice in eat. I kept the time element with the eye, but it's pretty slick, so some might just overlook it. I quieted the "now" too. I love the softness of it. I love playing with typography so I decided to go for it on a food cover. It's not really common for food mags to do typography stuff on covers it goes with the logo being left field a bit. The cropped burger is uncommon too. I think that meat looks great. Ha!
Sticking with the left field theme, I decided to give the editorial side of my group something to think about. Both these stories sell themselves in a different way. The top spread has a science, deeper-than-recipes feel and look it. The bottom spread has a men's consumer mag feel to it while keeping with the environment photo essence too.
Overall, I am much more excited about showing my second drafts. I'm also glad to say my second design earned me the Creative Director title for my group. This will be a fun and excited experience, and my other talented and creative designers will make my life easier as a CD.
LOVE the redesign! I love your sell lines on the cover, and how you had fun with puzzling them together. To be entirely honest, food magazines are a weakness of mine, and I think you did a great job showcasing the food in this version. I was also intrigued by your type choice for the bobby flay feature. I wasn't sure when designing my own prototypes if repeating logo fonts inside the magazine was something done in the industry in general. I decided for my own comfort to stay away from it, but I really like it in yours. You found a really unique, and versatile font.
ReplyDeleteWell, look at you go! The redesign looks fabulous and I'm sure that it was well-received by the Eat Now publishing group. The new cover looks nothing like a food magazine, which I love. The typography is fun and hip in a non-distracting way, so that you can still focus on the food when viewing it. For the spreads, I'm quite fond of the second one. Great photo selection, it gives us atmosphere, a person AND food. What more could we ask for? Good work.
ReplyDeleteThanks, Whitney! Glad you like it!
ReplyDeleteI seriously can't wait to work with this design! I can't get over what a transformation you did from the first one....and in the totally right direction...even though it's not in the food magazine direction....our magazine is gonna be so deep and complicated. Jan will love it lol.
ReplyDeleteThis redesign is so sleek. I love the Bobby Flay spread. They typography is visible, but really lets the photo shine. Also, your logo improved so much visually and in terms of the vibe/tone it's giving off. Good job! I look forward to seeing the completed publication.
ReplyDeleteAgreed. You really stepped up your game with your redesign. I love what you did with the Bobby Flay spread. Great use of space and photography! I am so jealous!
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